Caterham F1 Team launched its CT03 2013 race car on the first
day of testing and one addition to the team's striking new livery
is McGregor.
The Dutch fashion, which company traces its roots back to
New York in 1921, has joined the team as an official partner. The
McGregor logo now appears on the CT03 2013 race cars and across all
of the Caterham F1 Team's branding platforms.
Cyril Abiteboul, Team Principal: "We are all
very pleased to welcome McGregor into Caterham F1 Team. McGregor is
not new to Formula One and have no doubt of the value our sport can
deliver to their brand, so their expectations of the value
of their activation of this partnership will be just as
high.
"Securing an official partnership with McGregor is a great
testimonial for us, for all the hard work that we continue to do to
build our platform on track and at the factory, to the benefit of
the Caterham brand and all of our partners.
"Giedo will be racing in car #21 in 2013 which neatly ties in
with McGregor's denim lifestyle range, 'Twenty One By McGregor',
and we are all excited about helping to activate the plans McGregor
have to engage F1 fans and their consumers throughout 2013."
Jan Paul ten Hoopen, McGregor Managing
Director: "We're proud to be the official clothing partner
of one of the most ambitious Formula 1 teams. Caterham F1 Team -
just like McGregor - is associated with drive, enterprise,
passion for detail and a great chance of success in the future.
"This partnership will enable us to place our continuous
international growth on the fast track while giving our brand image
a powerful boost.
"We are looking forward to presenting the new Caterham by
McGregor collection during the Monaco Grand Prix this year. Thanks
to our strong distribution network, this collection will be made
available worldwide online via www.mcgregor-fashion.com
as well as in Europe through our own McGregor stores and selected
stockists such as Galleries Lafayette, Printemps, El Corte Ingles,
Coin, Breuninger, Bijenkorf and Galleria Innovation."
Find out more about McGregor.